IcIchido Chef Geoffrey and Ichido from Patrick Wong on Vimeo. This summer, I had a chance to go fishing for my first time with Feastly chef, Geoffrey Reed. Geoffrey, the visionary behind Japanese pop-up, Ichido, fishes whenever he gets a chance so that he can give his diners a literal taste of the Bay. After our catch, I was able to see how Geoffrey prepares for Ichido, course after course. Because each dinner depends on the catches of the week, every experience is different. And every experience is tasty.
With 20 years under his apron, Geoffrey Reed owes much of his culinary awareness to the ocean and mountains that surrounded him as a native of McKinleyville, California.