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4 Ways To Start Marketing Your Brand On Social Media

Feeling stumped by the prospect of digital marketing? Check out these 4 simple things you can do to start marketing your brand on social media.

1. Create Brand Pages on Social Media

**Make a Facebook Business page.

How To Create A Facebook Business Page

**Make a brand-specific Instagram handle.

Check Out This Example

**Try out other social platforms, like Twitter and Pinterest.


2. Link Your Social Media Pages

Example: Facebook Business Pages and Instagram handles can be linked. This allows you respond to users’ comments and like others’ photos without going into the app.


 

3. Cross-Promote Posts

You can extend your reach by pushing posts to different platforms. Using tools like IFTTT allows you to customize this (see example below).


 

4. Automate Posting

Plan in advance and use scheduling tools. This lessens your daily workload and ensures consistent posting.

For Instagram

Try Later or Iconosquare. These tools allow you to:

  • Schedule posts in advance
  • Save clusters of hashtags
  • Upload and store photos
  • Capture user-generated content and reshare
  • Engage with others’ content
  • Use provided data to analyze progress and success

For Facebook

Facebook Business allows you to:

Have more social media needs? Head on over to our Chef University page for more marketing resources.

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