Why use Facebook Events for marketing?
Facebook events are a great way to get the word out about your pop-ups. Users can invite people and interact with them via the Events. Facebook also suggests Events based on user interest and/or location, making your meals fully discover-able.
IMPORTANT: Facebook events should be made from a business page, not a personal page. Why?
- Feastly (or any other business page) cannot co-host events made from a personal page.
- Ads cannot be created for events made from a personal page.
- Users in your geographical area are more likely to see and interact with a business page.
- Business pages gain views and grow an audience over time.
Don’t have a business page? Learn how to make one here.
How to use this tutorial
If you’re new to Facebook Events, start from the beginning! If you have experience, jump to the section that best fits your needs using the table of contents below. Each section contains helpful info and a link to a demo video.
Table of Contents
1. Choosing A Cover Photo
Video: Choosing A Cover Photo
Use a high-resolution food or venue photo. Make sure it is enticing and drool-worthy!
UPDATE: You can now upload videos to Event covers!
2. Naming Your Facebook Events
Video: Naming Your Event
Titles should be short, give users a clear idea of what the event is, and encourage them to click inside for more information. This could include the cuisine type, type of meal, number of courses, and/or main event of the meal.
- All You Can Drink Noodle Brunch
- 4-Course Nigerian Vegan Brunch
- Burmese Pork Belly Pop-Up
3. Setting Your Event Location
Video: Setting Event Location
Whenever possible, use the neighborhood instead of the exact address (i.e. South of Market instead of 687 Minna St.).
If you are hosting at:
- theLoft in SF, you can now use Feastly San Francisco as a location.
- theNewberry in LA, you can now use Feastly Los Angeles as a location.
- theCommons in PDX, you can now use Feastly Portland as a location.
Make sure to like and share your city’s page!
4. Setting Dates and Times
Video: Setting Dates & Times
Facebook now has a feature for adding multiple dates and times. This allows you to include many meals in one Event.
5. Categorizing Your Event
Video: Categorizing Your Event
Most times, choose “Food” as your category from the drop-down menu. This allows users to locate your event when searching for food-related events in their area. NOTE: Facebook seems to change these frequently, so if all else fails – choose the category that best fits your event!
6. Writing Your Event Description
What to include:
+Brief details about the event (i.e. pop-up concept, special guests, themes etc.):
+A tickets link, shortened as a Bitly. This will be the same link you put in the “Tickets” box later:
+Meal price and any add-ons:
+Menu with brief course descriptions:
7. Adding Tickets Link and Co-Hosts
Video: Tickets Link and Co-Hosting
Add the business page(s) that you want to be a co-host. It will say “pending” until the invitation is accepted. If successful, all hosts will be listed on the event. Remember, only business pages can co-host events from other business pages.
IMPORTANT: If you do not add Feastly and your corresponding city page as co-hosts, I will not see it and therefore will be less likely to help you 🙂
If typing in the page name doesn’t work, try copying and pasting the exact page link (i.e. www.facebook.com/feastly) into the co-host box.
8. Sharing and Interacting With Your Event
+Share your event by inviting friends, sharing it in Messenger, and sharing it on your Newsfeed.
+Post consistently in the discussion section. Remember, users who have engaged with your event will receive a notification each time you post. Users will still receive notification up to a week after the event date has passed.
Facebook: Cleo Rose
Want to join the Feastly crew? We’re accepting applicants now: