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How To Open A Pop-Up Restaurant: A Step-by-Step Guide

How to open a pop-up restaurant

Looking for a place to share your unique dining events? Feastly offers chefs the support and infrastructure to make culinary dreams a reality. Apply today:

Join Feastly as a Chef


How To Open A Pop-Up Restaurant 101

The pop-up restaurant was once a temporary set-up for chefs in between restaurant jobs. However, it has become a mainstay in urban epicenters globally. Want to know how to open a pop-up restaurant yourself? That’s where we come in. For over three years, Feastly has been helping cooks to design pop-up concepts, build brands, and host thousands of adventurous diners in cities across the country. Using this guide as a starting point, you too can open a successful pop-up restaurant!

STEP 1: CHOOSE YOUR PURPOSE

Before opening up your pop-up, decide why you’re doing it!


🍴To test a culinary concept

A pop-up restaurant provides a fairly low-risk playground for testing out ideas. There is little up-front investment (except for time!), and diners will let you know what they loved…and what didn’t cut the mustard.


🍕 To build your culinary brand

If you’ve already nailed down a concept and want to get the word out, a pop-up restaurant is a great place to start. It allows you to build a following of loyal diners who will in turn become ambassadors of your brand.



🍹 As a creative outlet

Whether you’re a chef at a Michelin-grade restaurant or an adept home baker, hosting pop-up events allows you to cook the food you’re passionate about and share it with like-minded food-lovers.


💰 As extra income

If you’re savvy about planning and pricing your menu, a pop-up restaurant can become a solid side hustle!


🌍 To support a cause or as a fundraiser

Pop-up restaurants can bring people together around a shared cause. Use events to raise awareness about an initiative or raise money for a charity.


How to open a pop-up restaurant 101: decide on a culinary concept!

Step 2: Build Your Concept

The most successful pop-up restaurants have food that tells a story. This should be something easy to describe and simple for diners to understand – if you can’t succinctly explain the concept of your pop-up restaurant, chances are your audience won’t be able to either.

Here are some examples from Feastly chefs who maintain unique, cohesive concepts for their pop-up restaurants:

San Francisco: Istanbul Modern

Through food that encompasses many parts of the Middle East, Istanbul Modern tells the story of the lost city of Constantinople, a once thriving and culturally diverse metropolis.

Los Angeles: Hundred Miles

Hundred Miles celebrates uniquely Southern Californian cuisine with products exclusively sourced from Los Angeles-area purveyors and menus rife with foraged, fermented ingredients.

Portland: Penn Sardin PDX

Penn Sardin reinterprets the cuisine of Brittany, France through the lens of the Pacific Northwest, a region with similar climate and commitment to small-batch producers.

STEP 3: FIND A VENUE

Most cooks don’t have the capacity to host 20+ diners in their homes, especially in cities where space is at a premium. Finding a venue for your pop-up restaurant allows you to invite more people and often saves you the hassle of renting service items like chairs or flatware. A unique space also adds to the ambiance of your pop-up restaurant.

Feastly offers a multitude dedicated event spaces in San Francisco, Los Angeles, and Portland.

How to open a pop-up restaurant

How to open a pop-up restaurant

How to open a pop-up restaurant

Check out these resources for locating event venues in your area:

Feastly Peerspace Splacer Breather EventUp

STEP 4: MARKET YOUR POPUP

Even if you have a watertight concept your pop-up restaurant and beautiful space in which to host, you need a flow of diners in order to flourish! This is where it helps to be a diligent self-marketer.

Looking for more tips on how to open a pop-up restaurant? Check out the helpful resources below.

Resources:


Looking for a place to share your unique dining events? Feastly offers chefs the support and infrastructure to make culinary dreams a reality. Apply today:

Join Feastly as a Chef


 

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