Hey Chefs! Want a tip for how to sell out your meals? We spend hours analyzing the hundreds of thousands of people that come to our site looking to purchase seats to a pop-up, and here’s some insider info:
People love using the pricing filter and those who use it are 100% more likely to book a meal. Importantly, 50% of those users click on the “Under 35” filter – 3X as many as click on any of the others.
Try it for yourself and you’ll see that the number of meals we have in this price bucket is at an all-time low (pretty much just brunches!).
So here’s my tip: find a way to create a menu that you can do at this price point: fewer courses, faster service, higher max-seats and maybe even a drink pairing add-on to increase average order value after the decision to attend is made. If you’re proactive about marketing these lower cost meals you can really fill a venue and earn more than you would at a higher cost meal!
If you have any questions, you can always reach me at firstname.lastname@example.org.
Head of Growth, Feastly
Looking for more marketing tips? Check out this Feastly marketing seminar.
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