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Using Facebook Events To Market Your Pop-Ups

Why Facebook Events?

Feastly is an event-based platform, so Facebook events are a natural fit. Also, Facebook events are a great way to get the word out about your pop-ups. Users can invite people and interact with them via the Events. Lastly, Facebook suggests Events based on user interest and/or location, making your meals fully discoverable.

IMPORTANT: Facebook events should be made from a business page, not a personal page. Why?

  • Feastly (or any other business page) cannot co-host events made from a personal page.
  • Ads cannot be created for events made from a personal page.
  • Users in your geographical area are more likely to see and interact with a business page.
  • Business pages gain views and grow an audience over time.

Don’t have a business page? Click here to get started.


How to use this tutorial

If you’re new to Facebook Events, start from the beginning! If you have experience, jump to the section that best fits your needs using the table of contents below. Each section contains helpful info and a link to a demo video.

Video: Introduction to Facebook Events

Table of Contents

Choosing A Cover Photo

Naming Your Facebook Events

Setting Your Event Location

Setting Dates and Times

Categorizing Your Event

Writing Your Event Description

Adding Tickets Links and Co-Hosts

Sharing and Interacting With Your Event

More Info and Tips


1. Choosing A Cover Photo

Video: Choosing A Cover Photo

Use a high-resolution food or venue photo. Make sure it is enticing and drool-worthy!

UPDATE: Facebook is testing out a feature where you can upload videos to Event covers! Stay tuned.


2. Naming Your Facebook Events

Video: Naming Your Event

Titles should be short, give users a clear idea of what the event is, and encourage them to click inside for more information. This could include the cuisine type, type of meal, number of courses, and/or main event of the meal.

Title examples:

  • All You Can Drink Noodle Brunch
  • 4-Course Nigerian Vegan Brunch
  • Burmese Pork Belly Pop-Up

3. Setting Your Event Location

Video: Setting Event Location

Whenever possible, use the neighborhood instead of the exact address (i.e. South of Market instead of 687 Minna St.).

If you are hosting at:

Make sure to like your city’s page! I’ll be working on integrating more venue locations into Facebook soon!


4. Setting Dates and Times

Video: Setting Dates & Times

Facebook now has a feature for adding multiple dates and times. Unfortunately, this feature still appears to be rolling out and is not yet available to all users. 


5. Categorizing Your Event

Video: Categorizing Your Event

Most times, choose “Food” as your category from the drop-down menu. This allows users to locate your event when searching for food-related events in their area. NOTE: Facebook seems to change these frequently, so if all else fails – choose the category that best fits your event!


6. Writing Your Event Description

Video: Writing Your Event Description

  • Brief details about the event (i.e. pop-up concept, special guests, themes etc.):

  • A ticket link, shortened as a Bitly. This will be the same link you put in the “Tickets” box later:

  • Meal price and any add-ons:

  • Menu with brief course descriptions:


7. Adding Tickets Link and Co-Hosts

Video: Tickets Link and Co-Hosting

Add the business page(s) that you want to be a co-host. It will say “pending” until the invitation is accepted. If successful, all hosts will be listed on the event. Remember, only business pages can co-host events from other business pages.

IMPORTANT: If you do not add Feastly and your corresponding city page as co-hosts, I will not see it and therefore will be less likely to help you 🙂

If typing in the page name doesn’t work, try copying and pasting the exact page link (i.e. www.facebook.com/feastly) into the co-host box.


8. Sharing and Interacting With Your Event

Video: Sharing Your Event & Using The Discussion Section

  • Share your event by inviting friends, sharing it in Messenger, and sharing it on your Newsfeed.

  • Post consistently in the discussion section. Remember, users who have engaged with your event will receive a notification each time you post. Users will still receive notification up to a week after the event date has passed.



Questions? Concerns? Anxiety attacks? Contact me!

Phone: 860-692-2494

Email: cleo@eatfeastly.com

Facebook: Cleo Rose


 


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2 Comments

  1. Pingback: Marketing Your Feast: Chef Social Media 101 - feastly

  2. Pingback: How To Open A Pop-Up Restaurant: A Step-by-Step Guide - feastly

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