Social media is home to everything from viral animal videos and recipes to editorial content and hard-hitting news. It’s also a great way to market pop-up meals to hungry audiences! This quick guide covers Facebook and Instagram, two strong social media tools you can use to promote your brand and events.
- Create one main hashtag for your brand. This creates a consistent way for you to keep track of your content and for audiences to find and engage with your content. Example: #feastly #ichidosf #eatsbye
- Create a set of hashtags to use every time you post (if you’re trying to gain more followers, try starting off with 15-20 hashtags per post)
Examples: #foodie #sanfrancisco #feastly #seafood #guitarfish #freshcatch #catchoftheday #popupdinner #supperclub #soulfood #organic #homecooking
- The purpose of hashtags is to create keywords that people can find your content under. Don’t be too general, try not to use ones such as just #food or #fish, because your content will get lost in the sea of other photos tagged with those hashtags. Try searching up several hashtags on Instagram and see how many posts are under them.
- Tagging your location gives more detail and information to your post, and helps solidify the “local” feeling of your activity and food to audiences.
- Tag @eatfeastly, @feastlyla and/or @feastlypdx in your posts so we can engage with your content, too!
- Optimal post frequency on Instagram ranges for everyone, but you don’t want to be posting more than once every 4-6 hours. For beginners, 3-4 times a week should be sufficient. For more experienced Instagrammers, 5-7 times is good (one photo a day is a great pattern), and for the Instacrazy, 14 times a week (2x a day) is alright too!
Creating a Business Page
- If you haven’t already, create a Facebook business page for your supperclub/pop-up! You can start here.
- On your Facebook brand page, share links to your upcoming meals, photos of your meal prep, any content you find interesting or relevant to share with your eaters and potential audiences.
- Other content examples: new menu ideas, dish sneak peeks, pics of you at the farmers market, out fishing, your hosting space, etc…
- Photos are powerful, use them to your advantage with short concise writing on each post.
- Links you share on your Facebook page can be edited. You can change the photo, the post title, and subtitle! See below for examples.
- Tag Feastly in Facebook posts too, so we can give you a shout out online and support your content.
- Join our Facebook groups Feastly Feasters and Plantiful: these are other resources that you can use to share your content and get people to engage with you.
- You can also create Facebook events to market your meals. Click here to learn how.
At Your Pop-Ups
- Tell your diners about your social media channels (on Facebook, Instagram, Twitter), and encourage them to share their photos online and tag your hashtag or your handle. (Examples: #feastly @eatfeastly)
- Update your business cards & print out menus to have your social media handles and hashtags easily visible to guests. For example:
- Instagram: @eatfeastly
- Facebook: www.facebook.com/Feastly
- Twitter: @eatfeastly
- For printed out menus include your general hashtag, but also event-specific hashtags!
- General: #feastly
- Event-specific: #feastlyhappyhour #feastlyfridays